Editorial update: · Richter Immobilien-Transaktionen
Finding suitable tenants involves more than collecting the greatest possible number of applications. A clear offer, relevant criteria and an organised process help turn enquiries into a workable tenancy. This guide is for property owners in Germany and takes account of the Data Protection Conference’s updated guidance from January 2026, including the different stages at which applicant information may be needed.
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Define the actual offer before searching for applicants
A sound selection process begins with a clear description of the accommodation. Record the living area, rooms, condition, equipment, ancillary spaces and intended start. Establish whether furniture or fitted items are included and which works must still be completed. Vague offers create repetitive questions and applications from people who would not consider the property if the full position were known.
The financial terms also need to be understandable. Show net basic rent, operating costs and any other agreed items distinctly. An artificially low-looking total does not produce better applicants if additional expenses appear later. Check the lawful rent and local comparison basis before launch. Our guide to calculating rent explains how to establish the relevant inputs and keep owner expenses separate.
Set relevant selection criteria in advance. They may include a household size suited to the property, a start date compatible with actual availability and a supportable ability to meet the rent. Keep these criteria connected to the tenancy. Preferences about origin, religion or family planning are not a sound basis for fair letting. Observe the applicable legal limits, including German equal-treatment legislation.
Decide who will handle enquiries and make decisions. With several owners, a shared criteria list prevents conflicting expectations. Give any appointed agent the same essential information. The search then starts with an understandable brief rather than an accumulating collection of applications whose assessment is improvised only after they have arrived. Clear responsibility also helps applicants receive consistent answers.
Write a listing that informs the right people
Use a heading that identifies the accommodation and a genuine relevant benefit. Put concrete information before broad promotional language. Explain the layout, floor, access, outside areas and important limitations. An upper-floor apartment without a lift can suit many people, but that fact should be known before the appointment. Accurate early information saves unnecessary journeys for applicants and disruption for current residents.
Use current photographs and an appropriate floor plan. Images should show the actual rooms and the intended handover condition. Personal documents or identifiable private belongings of existing occupants require careful handling and an appropriate basis for publication. Agree photography for an occupied home properly and include the energy information required for the listing.
Describe the first step simply. Ask initially for information needed to organise and broadly understand the enquiry. Do not routinely make payslips, identity copies and a complete credit file a condition of every viewing appointment. A manageable entry point makes enquiries easier to process and avoids collecting sensitive information before there is a suitable purpose for it.
Read the advertisement from the applicant’s perspective. Is the monthly burden clear, is availability established and is it obvious what belongs to the apartment? If the same questions recur, improve the missing property information. A useful listing answers common factual questions before contact and therefore improves the relevance of the enquiries, rather than merely encouraging more people to send an incomplete application.
Choose channels that fit the property and your capacity
Property portals can provide broad reach, while existing contacts or an appointed agent offer other routes. The useful mix depends on location, property and demand. Unusual accommodation may need more explanation than a common apartment type. Choose channels that can communicate the complete offer to suitable people instead of assuming that publication everywhere will automatically create a better result.
More listings are not always helpful. Different prices or availability dates for the same apartment create uncertainty. Keep a record of active advertisements and update them consistently. Remove outdated or completed offers promptly. This reduces unnecessary enquiries and prevents old terms continuing to influence expectations after the actual situation has changed.
Plan how many messages and appointments you can handle. A short, dependable reply is more useful than an automated promise that will not be kept. Use factual statuses such as new enquiry, appointment arranged, concrete interest and decision pending. Avoid subjective labels that say little about suitability for the tenancy and may encourage decisions based on impressions unrelated to the actual criteria.
If using an agent, agree services and payment beforehand. Residential letting agency fees are governed by section 2 WoVermRG; an owner-initiated fee cannot simply be shifted to applicants at will. The instruction should explain who handles advertising, communication, appointments and preparation, while making clear which choices remain with the owner. Continuing management is a separate service unless expressly included.
Organise viewings before requesting extensive financial evidence
For the initial appointment stage, necessary identification, contact and organisational information are central. The Data Protection Conference’s version 2.0 guidance expressly distinguishes viewing, concrete rental interest and selection for the contract. Your process should reflect that sequence. A person who wants to see the rooms does not automatically need to disclose their full financial position first.
Offer manageable appointments with clear meeting and timing information. If the apartment remains occupied, agree visits with the residents, explaining the purpose, duration and participants. Ownership alone does not authorise unannounced entry. Our guide to viewings for landlords addresses access, privacy and preparation in more detail.
Show the relevant rooms and included ancillary spaces, answer factual questions and record anything still requiring confirmation. Serious applicants should receive the same essential information. If an earlier statement needs correction, communicate it clearly so that the subsequent selection does not proceed on different promises made to different people. Consistency is especially important where several owners or an agent conduct appointments.
At the end, explain how concrete interest can be expressed and when the next step is expected. A clear response period helps organisation. Avoid turning selection into a contest to send the largest private document bundle fastest. The first objective is an informed decision about the accommodation, followed by an appropriately limited assessment of the proposed tenancy.
Use self-disclosures and evidence at the appropriate point
Once an applicant has concrete rental interest, further information may become necessary. Depending on the circumstances, this can concern proposed contracting parties, the number of occupants and the ability to meet the rent. Limit questions to the actual purpose. The Data Protection Conference identifies specific boundaries; a broad consent statement does not automatically make unnecessary or inappropriate questions lawful.
Distinguish information supplied by the applicant from supporting evidence. Suitable income or creditworthiness evidence may be needed for the preferred candidate being selected for the agreement. Irrelevant details should be capable of being redacted. Do not demand a complete credit-agency disclosure under Article 15 GDPR where a focused document is sufficient. An additional extensive check is not automatically justified when adequate evidence has already been provided.
Do not require previous landlords’ contact details or make a rent-arrears-free certificate compulsory. The current guidance notes that the former landlord has no general duty to issue such a certificate. Relevant, appropriately redacted payment records may be a suitable alternative where proof is necessary for the specific assessment. Questions about religion, ethnic origin or pregnancy plans do not belong in the routine questionnaire.
Allow for different lawful income situations. A self-employed applicant will have different evidence from an employee. Where a public body pays the rent fully and directly, the guidance says additional questioning about the person’s income is unnecessary. Assess the actual support for rental payment rather than forcing every applicant into one standard document package regardless of their circumstances.
Make a reasoned choice without promising certainty
Compare applicants against the permissible criteria established beforehand. Consider whether timing, household size and affordability fit the property. Ask targeted questions about genuinely necessary missing information. Personal impressions may affect communication, but they should not displace relevant evidence or fair criteria. A friendly conversation is not a payment guarantee, and an unfamiliar personal situation is not evidence of unreliability.
For example, suppose two applicants fit the apartment and desired start. One receives employment income; the other is self-employed. A fair assessment examines appropriate evidence for each and the ability to meet the rent. It does not reject solely because the income type differs or demand unnecessary private details. The information required should remain proportionate to the specific assessment being made.
Avoid claims that any process guarantees safe tenants. Even careful selection cannot eliminate future changes or payment difficulties. The objective is an informed decision, appropriate evidence and a suitable contract. Collecting more information does not automatically create more security. It can make the process harder to manage and introduce additional legal problems without improving the decision.
Record the reasoning factually and limit internal notes to relevant matters. Observe section 19 AGG and other applicable rules. If a proposed criterion is uncertain, have it assessed before using it. Trying to justify a discriminatory rule after applications have already been filtered is not a workable basis for a fair and reliable letting process.
Complete the agreement, applicant communication and deletion process
Once a choice has been made, confirm the contractual terms. The property, rent, start, costs and special arrangements should match the offer. Check names and necessary contract details without copying unnecessary identity documents. Use an agreement suitable for the actual situation. Unusual fixed terms or special clauses should be professionally assessed rather than added because they appear convenient in an online template.
Update other applicants promptly once the decision is sufficiently established. Avoid leaving people in unnecessary uncertainty and do not disclose another applicant’s information. A rejection does not need a comparative account of private income or personal characteristics. Keep communication factual and limited to the letting process, with no suggestion that sensitive details will be circulated to justify the outcome.
Review what information remains necessary and why. Unsuccessful applicants’ documents should not be retained indefinitely as a precaution. Any retention for defending legal claims needs a specific, limited basis, and requirements may differ between the parties involved. Do not apply an arbitrary standard period to every file and every agent. Building a separate list for future offers requires its own appropriate foundation.
Finally, prepare the deposit arrangements and handover record. Signing alone does not record the apartment’s later condition, meter readings or keys. Completing the tenant search therefore involves both the selected household’s move-in and a proper conclusion to the other applications. Treat those as defined tasks rather than leaving old files and messages unresolved once the agreement is signed.
Measure progress through relevant enquiries and a workable process
Review the search in meaningful stages. How many enquiries broadly fit, how many appointments take place and which questions remain repeatedly unanswered? These observations can improve the listing and organisation. The raw number of incoming messages says little about whether the accommodation, price and communication are aligned. More applications can simply mean more people received an incomplete impression.
If suitable applicants withdraw after viewing, look for recurring reasons. Perhaps the layout was unclear, availability uncertain or the full monthly burden appeared only late in the process. Correct the actual issue. An additional publication offers limited help if the same incomplete information continues to create unsuitable expectations. Changes should improve the decision applicants can make, not merely increase clicks.
Decide which tasks you want to handle personally. An agent can organise specified stages, but the owner still needs to make clear decisions. Agree responsibility for rent, contract approval and selection. A one-off tenant search and continuing property management are different assignments and should be distinguished explicitly when services are discussed or commissioned.
If you need tenants for an apartment or house in Düsseldorf or NRW, provide the property type, location and intended start through our letting enquiry. Size, condition and current occupation help establish the starting position. The next discussion can identify the preparation needed for a clear offer, suitable applicants and an organised selection process.
For applications from people studying in Germany, our guide to letting a flat to students explains how to align funding, proportionate checks and a workable tenancy term.
Our guide to writing a rental listing explains how to present costs, availability and property features so prospective tenants can make an informed enquiry.
Once you have considered tenant selection, our guide to rent default insurance for landlords helps you assess the remaining payment risk, policy limitations and the cash reserve you still need.

